by Sarah Farrugia, of King’s Road Christmas. Thanks to all those of Kings Road Christmas – Sarah, Ellie, Sara and Serena!
It’s a six-month process to remind a continually changing group of retail staff about the lights and explain what happens to encourage them to get involved.
Nevertheless, once again we have have been delighted by the contributions made by the retailers on the King’s Road.
We are particularly impressed given the difficult time that high street retailers face due to the seismic shifts in technology affecting them almost more than any other group. Every year more of us are tempted away from the shops to get our presents and festive paraphernalia online. But where’s the fun in that? If we do have it all sewn up by 1st December and have a fleet of van drivers beating their path to our door, what are we to do? I suppose another glass of Chianti or another episode of Gogglebox may be worthwhile… or going through another way to roast potatoes in a non-gluten kind of way could be enjoyable?
Call me old fashioned but I still look forward to taking time out to shop for presents, to feel the Christmas spirit. Of course I don’t like pushing and shoving even in January sales when there’s a bargain on offer, and certainly not on a crisp December evening – so that’s why supporting the King’s Road Christmas lights is so worthwhile.
The King’s Road is special – she has a scale and yet she is still small enough to stand apart from the crowd. Sure she has a long history and heritage, she has some fun former heydays certainly – but it’s all about now – it’s all about how we live today – how we make it fun to shop, to browse, to scan through the wide range of items on display in the twenty-first century.
Working more closely with retail staff in 2015 we want to talk far more about the ‘spirit of the street’ – we want to focus on making the times when shoppers do come out to shop very special – we want to make the King’s Road second to none for Christmas 2015. We don’t intend to go back to past ideas of what used to be, but rather to march forward to what will be ‘stand out’ in the future. We aren’t some old fashioned, sentimentalised, punk/hippy fest – we are a living, breathing street jam-packed full with interesting shoppers and staff – and we plan to bring this to life far more in 2015.
In January we are announcing some collaborations that we hope retailers will want to get involved with – to really put the King’s Road back on the map as one of the world’s greatest places to be, to explore and to shop. In fact to bring more meaning to our campaign, “Christmas + The King’s Road, nowhere comes close”.
If you are interested in getting more involved with the 2015 campaigns for the ‘spirit of the street’ and ‘nowhere comes close’, email us at email@example.com
Also, a big Thank You to the following local businesses who have kindly contributed towards the King’s Road Christmas lights…
|Knight Frank LLP||Snappy Snaps|
|William Yeoward||Peter Jones|
|Sofa Workshop||Auerbach & Steele|
|Brandy Melville, France||Worlds End Books|
|Osborne and Little||Limelight Movie Art|
|Pain De Sucre||Sigmar|
|Wax In The City||John Sandoe Books Ltd|
|Green and Stone||Classic Prints|
|Nina’s House||Designer’s Guild|
|The Five Fields Restaurant||Martin’s Properties|
|Partridges||Pretty Ballerinas/Mascaro UK|
|Kiki McDonough||Zaeem Jamal|
|Harvest||Marks & Spencers|